Generate a content brief from a keyword

What's in a content brief

A content brief is a plan for a single article. It tells you or your writer what to write, how to structure it, and what to include. A good brief means the article hits the right keywords, answers the right questions, and doesn't miss topics that competing articles cover.

This tool generates briefs that include: a suggested article title optimised for the primary keyword, a structured outline with H2 and H3 headings, a list of questions the article should answer (sourced from what people actually search for), a target word count based on what's ranking, and an angle recommendation that identifies what's missing from the current top results.

How the briefs are generated

We fetch the current top Google results for your keyword and analyse them. What headings do they use? What topics do they cover? What questions do they answer? The brief is built from this competitive analysis, then an AI layer suggests structure, identifies gaps in the existing results, and recommends an angle that differentiates your article.

This is not a generic AI output. The brief is grounded in what's actually ranking for your specific keyword right now.

What to do with the brief

Two options. Write the article yourself using the brief as your guide — it tells you exactly what to cover and in what order. Or paste the brief into Claude, ChatGPT, or any AI writing tool and use it as a prompt. Either way, you're starting from a research-backed plan instead of a blank page.

For a full content strategy with briefs for every article in your niche, sign up for a free account. You'll get keyword clustering, a phased roadmap, and briefs generated for all your clusters automatically.

Limits

3 briefs per month without an account. Unlimited briefs within your project with a free signup. No credit card required.